Samanbar Malekzadeh; abdolrahim navehebrahim; Bijan Abdollahi; Majid Zamahani
Abstract
The present research was conducted with the general purpose of designing an educational brand promotion model at Payame Noor University. The Delphi method and exploratory analysis were selected as the research method. The population and the statistical sample were 32 faculty members of Payame Noor University. ...
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The present research was conducted with the general purpose of designing an educational brand promotion model at Payame Noor University. The Delphi method and exploratory analysis were selected as the research method. The population and the statistical sample were 32 faculty members of Payame Noor University. The research instrument consisted of earn comments of faculty member's questionnaire, which was developed in three different stages according to the nature of the Delphi method. Bartlett, Friedman, and KMO tests were used to investigate the identified factors in the literature of the research. After applying the above tests and rotating matrix among 79 factors, only 50 factors were classified into six categories including physical space, field of study, teaching methods, curriculum planning, faculty members, educational content, and as Educational brand promotion model was presented at Payam Noor University. Finally, applied suggestions were presented in order to operationalize the resulting model.
